MICE possibilities

Serbia has positioned itself as an emerging destination for the MICE tourism, thanks to its strategic location, modern infrastructure, affordability, and a growing reputation for hospitality. 

​​

Key Strengths for MICE Tourism

1. Strategic Location and Connectivity

o Located in the heart of the Balkans, Serbia is a convenient hub connecting Europe and Asia.

• Belgrade Nikola Tesla Airport is well-connected to major European and Middle Eastern cities, with increasing numbers of flights from Asia and the Gulf region.

​

2. Cost-Effectiveness

o Serbia offers competitive pricing for venues, accommodations, and services compared to Western Europe.

​

3. Modern Infrastructure

o World-class conference facilities and hotels equipped with state-of-the-art technology, including hybrid meeting setups. Major cities like Belgrade, Novi Sad, and Niš feature venues that cater to a range of event sizes.

​

4. Unique Cultural and Historical Experiences

o MICE events can be enhanced with team-building activities, cultural excursions, and gala dinners atI iconic locations such as Kalemegdan Fortress or Petrovaradin Fortress.

​

5. Growing Reputation in the MICE Market

o Belgrade and Novi Sad have hosted numerous international conferences, exhibitions, and incentive programs in recent years.

 

Top Cities for MICE

1. Belgrade

In the capital city is located the largest convention center in the region, offering multiple conference halls and exhibition spaces.

​

2. Novi Sad

Famous for MICE with a  modern venue within the Novi Sad Fair complex and with a unique setting complex for outdoor events and gala dinners.

​

3. Niš

The city could be a good choice for MICE because of the open-air venue suitable for cultural events and performances.

​

​